For the presentation of the add-on to Activision’s game we completely trasformed Winstrike Arena and came up with a conceptual event that would be interesting not only for Destiny 2 fans, but for all visitors of the Central Kids Store on Lubyanka.
On Wednesday, September 5th we organised a quest based on Destiny 2 plot. Every participant had a chance to win an exclusive merchandise produced specially for the event, licence copies of the game, and branded joysticks.
- Up to 90% occupancy rate at Winstrike Arena
- More than 4550 visitors of the event in five hours
- More than 125 thousand views on DTF’s streaming Vkontakte