Igromir has been one of the main events for the gaming and technology industries in Russia. Every company involved in these fields, is to outperform during the days of the exhibition and attract as much visitors to its stand as possible.
For our key partner LG we suggested an interactive approach to organise the exhibition booth. For the event, we invited the star player from Winstrike Team who held show matches two days in a row during the Igromir. In addition to this, a small gaming club was established on the LG territory that guaranteed visitors retention.
- Two days at the industry’s main event
- More than one thousand visitors of LG stand, including 12 winners of the contest organised within Winstrike’s social networks
- 400 people watched the online streaming at Winstrike Arena
- More than 170 thousand views on Winstrike’s social networks
- The cumulative reach on Winstrike’s social networks of more than 300 thousand users