Russian professional Dota 2 player Roman ‘RAMZES666’ Kushnarev will work with Nike Training Club coaches according to his individual program. Winstrike helped to develop a plan for an effective relationship between esports athlete and sports brand.
Roman ‘RAMZES666’ Kushnarev is a five-time winner of Dota Major Championships series international tournaments and the most successful russian esports athlete by amount of earned prize money. At the current moment he plays for american club Evil Geniuses, preparing for the resumption of official tournaments, interrupted due to the pandemic situation. Winstrike Talent Agency represents Roman in the advertising market and helps him to develop and effectively realize his media potential.
Nike brand follows a universal value system for all physical activity: strength in body and mind makes athletes better. Nike applies its accumulated experience in sports research to help esports talents improve their performance and increase endurance with individual fitness programs. To always be on top, RAMZES666 can count on advice and a personal training plan made up for him by Nike coaches.
Roman ‘RAMZES666’ Kushnarev:
«For me, Nike was always the №1 brand in the world, and I am very pleased that thanks to Winstrike I was introduced to the company. With Nike’s support many great athletes, like Michael Jordan and Cristiano Ronaldo, achieved incredible heights. This is a new experience for me, and I am sure that it will be interesting».
Roman happy that Nike considered him the same athlete as everyone else. Esportsmen share the same determination and competitive spirit as other athletes. They spend their lives preparing for intense competition, working hard to improve their skills, reflexes, coordination, vision, strategy and teamwork. The brand will support RAMZES666 with sports equipment and casual clothing and footwear, personal services as well as a training program designed especially for him. The first collaboration was Nike Live broadcast dedicated to Moscow and the Air Max 90 Moscow model inspired by this city in which Roman took part. This episode with RAMZES666 and other modern-day media heroes collected more than one million views on Nike`s official Vkontakte page.
Lina Komkova, CEO Winstrike Agency:
«Nike’s collaboration with RAMZES666 is a shining example of the Winstrike Talent Agency’s mission. Esports athletes are role models for millions of fans around the world. We are helping them develop their media potential, and brands – communicate with a young audience through the voice of new heroes».