With the assistance of Winstrike Agency, Wavemaker and Maincast studioNIVEA MEN introduced a large-scale campaign in esports and gaming. As part of the project, NIVEA promotes NIVEA MEN ULTRA line products integrating them into gaming streams and esports broadcasts.

At the very start the campaign showed its main advantage – a brand new donation tool with tailored audio and visual identity. From May 18 till the end of July NIVEAMENULTRASKILL channel will be following the most popular streamers in russian community, including such stars as Draynis, QRUSH, Cooman and Fenya. The players will be granted with donations by NIVEA MEN for their outstanding and spectacular performance. 

On top of that, the brand forged a new partnership with the russian broadcast of the top-tier events: ESL One Birmingham (21.05 – 7.06) and BLAST Premier Spring Season Final (15.06 – 21.06). The stream for CIS viewers will be organized by Maincast. In addition to the standard package, NIVEA MEN will have a unique integration implemented in the highlights section. 

After the campaign NIVEA MEN is going to strengthen its bond with gamers and esports fans and continue supporting everyone who is striving to show the best performance and ultraskill in every game.